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As I see it website development in a nut shell is the easy part, anyone with basic
computer skills can buy, create, outsource or make from scratch a website.
Either your pay for a website or you put in couple of weeks of work to build
one.
1. Get a free template and implement it using wordpress, free to use, great
platform with loads of free great looking templates.
wordpress
wordpress templates
2. Outsource website creation, the price can range from $50 to
50.000 more or less depending of course on the complexity of the
website.
 Elance
FreeLancer
3. Learn how to do it yourself - Go to Lynda.com website and you can find
tutorials on any topic you can imagine, photoshop, dreamweaver, flash and many many
more. Or the free version is youtube of course which we all know and love.
 Linda
Youtube
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All fun and games
This hip new thing, this snowball, has gone through serious
changes over the last 7 to 9 years, and its getting harder and harder to get
noticed. The crave for attention is not just a popularity contest, to describe this
is one word - Money.
The key to succed is traffic, you can work for it or you can pay
for it. But free traffic is the key, its that holy grale people have heard about it
but very few can understand it and make it work to their advantage.
Search Engine Optimization
Is the art of structuring a Website so it gets pick-up by
Google and other SE, and get a top spot there. Adding the perfect keyword phrases.
Here an expression comes to my mind, learn to walk before you learn how
to run. That means, dont try to optimize your website for the keyword
"insurance", just don't, start small and build on that, pick a rather more targeted
keyphrase like "cat insurance".
Most people only check the top few results and
find what they are searching for inside those websites. 87% of the websites
with the highest traffic are on top of google for selected keywords.
Its that perfect combination of webcontent, links and about 200
or so onsite and offsite optimization factors that search engines, like the
big G, are looking for. Once you master SEO (short introduction) "the world is
yours".
Let me give an example of the power of it. Imagine that you have
a very intersting website, program, tool, or a piece of information that everyone
is talking about it and using it. Adobe has such a tool, and
everyone who has a pdf document, and wants to share it, will link to
adobe acrobat reader page, using a sentence like this one" Click Here
to download for free Acrobat Reader. Now go to google and search for
Click Here keyphrase, see what happens. Back? Once you
are aware of this power and have to knoledge to apply it in real world...well lets
just say it pretty awsome!
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